I bridge marketing, technology, and data to drive measurable growth, building marketing and CRM programs across social media, SEO, and performance channels.
Experience across B2B hotel-tech SaaS, consumer food delivery and UK claims management, in Dubai and London, backed by a computer science degree and Salesforce certifications.
Drove a complete brand transformation, from a new logo to a relaunched website.
Drove the rebrand end to end, modernising how dailypoint looks and speaks to hotel groups.
Before
AfterTechnical and on-page SEO programs that move keyword rankings and organic traffic in a consistent, sustained direction.
On-page optimisation and content strategy grew top-3 and top-10 keyword rankings substantially, contributing to dailypoint's #1 HotelTechAwards ranking as Best CRM for Hotels.
Managed and updated website content for accuracy and SEO, improving visibility and user experience across the site.
Budget-owning campaign management across Google, Meta, and LinkedIn, paired with lifecycle CRM automation that keeps customers engaged after the click.
Managed a multi-campaign PPC budget across Google and Meta, using targeted advertising, data-driven optimisation, and disciplined budget allocation.
Built targeted audience segments and ran conversion testing across Google Ads, Meta Ads and LinkedIn, directly supporting the LinkedIn follower growth from 4,000 to 7,000+.
Built and executed newsletter campaigns, review-request automation, and personalised welcome and win-back offers, using behaviour-triggered segmentation.
Long-form articles on hospitality marketing, guest data and CRM.
Seven ways hotels can strengthen their social presence, from short-form video and guest content to tracking business metrics instead of vanity numbers.
Read the article Guest dataHow unifying fragmented guest data across hotel systems enables personalisation, stronger direct bookings and less reliance on third-party channels.
Read the article Marketing automationUsing automated, data-driven campaigns to reach guests with the right message at every stage, from pre-arrival to post-stay.
Read the articlePublished case studies from dailypoint's client portfolio, reflecting the CRM and customer-engagement work I helped bring to market.
How Rotana Hotel Management Corporation moved its members across 67+ properties onto a single, fully digital, multi-tier B2B/B2C loyalty and CRM platform. dailypoint's most complex project to date.
A six-Michelin-star luxury resort using dailypoint as the technical foundation of its digital guest engagement, from automated questionnaires to the "Golden Profile" data strategy.
How an 89-room independent luxury hotel used dailypoint's questionnaire and Online Reputation Manager modules to reach 3rd place overall on Tripadvisor in Munich.
Based in Dubai. Full case studies are available on request.
Growing brand presence where audiences already are
From a B2B SaaS LinkedIn page to consumer-facing campaigns, I plan and produce social content that builds followers, engagement, and brand trust.
Grew the company LinkedIn page from 4,000 to 7,000+ followers
Managed dailypoint's LinkedIn presence end-to-end: content calendar, partner and client announcements, and paid boosting to a targeted B2B audience.
Award-recognised social content across awareness and advocacy topics
Planned and designed social creative spanning consumer education, brand advocacy, and event promotion, supporting a Personal Injury Awards "Claims Management Company of the Year" finalist nomination.
Landing pages that convert
Pages built to turn paid and organic traffic into qualified leads, with a clear offer, visible trust signals and a low-friction next step.
Short-form video content for Instagram
Reels I created to grow reach and engagement, built around trends and a hook in the first seconds.